The great blog 9473

If you run ecommerce long enough, you eventually stop arguing about “marketing quality” in vague terms. The real fights are about math: how much value you’re buying with your spend, and how long that value keeps paying you back. That is why a marketing key performance indicator, or marketing kpi, centered on AOV, CAC, and LTV usually wins. Not because these numbers are perfect, but because they force clarity across acquisition, conversion, and retention. I’ve seen teams